Top Drawing & Coloring Apps on Unified Platform in the US, Q2 2025

The second quarter of 2025 saw notable activity in the drawing and coloring app category in the United States. Here's a closer look at the performance of the top five apps, based on data from Sensor Tower.

Color by Number：Coloring Games from Wildlife Studios demonstrated a strong performance, with weekly revenue peaking at approximately $134.7K by mid-June. Weekly downloads showed significant growth, reaching around 171K in early May, while active users steadily increased from 353K to nearly 770K by the end of June.

Color Pop AI - Coloring Book maintained a consistent weekly revenue, hovering around $204K towards the end of the quarter. Downloads fluctuated, ranging from 75K to over 100K, while active users peaked at approximately 459K in mid-May before declining slightly.

Happy Color by Numbers Game experienced a modest revenue stream, with weekly figures reaching around $7.3K. Downloads varied between 67K and 98K, while active users remained robust, peaking at over 4M in early April before a gradual decline.

Zen Color - Color By Number generated steady weekly revenue, peaking at about $8.9K in mid-May. Downloads showed a downward trend, from 82K in March to around 59K by the end of June. Active users decreased from 1.4M to approximately 1.1M over the quarter.

Phone Case DIY saw consistent download numbers, with a peak of about 66K in mid-June. Active users increased from 301K in March to over 483K by the end of June, despite not generating any revenue.

These insights provide a comprehensive look at the drawing and coloring app landscape in Q2 2025. For more detailed analytics, visit Sensor Tower.